Skip to content
BetGen
NEW17 sports now live on Betfair Exchange

The AI edge forevery race.

BetGen streams live Betfair Exchange odds, scores every selection with sport-specific AI, and runs your strategies automatically — with bankroll protection built in.

Start your 14-day free trial Watch the demo
  • No credit card
  • Starts in simulation mode
  • No Betfair account needed to try
Live engine
SIMULATION
Odds
Form
AI
Strategy
Bet
R5 · Flemington-style 1200m
Win · Jumps in 04:12
Thunder Road
Barrier 3 · 58kg
3.10
Iron Duke
Barrier 7 · 56.5kg
4.20
Coastal Queen
Barrier 1 · 55kg
6.80
Silver Comet
Barrier 9 · 54kg
9.40
PROB
31%
EV
+30.2%
STAKE
½ Kelly

Interactive demo with illustrative markets — not live prices or tips.

0
Sports
29 market types
0+
Strategy templates
Back, lay & trading
0
Staking methods
Kelly, flat %, liability…
0s
Odds updates
Betfair Exchange stream
17 sports · 29 market types

One engine. Every sport on the exchange.

From the gallops and the footy to tennis, darts and MMA — each sport gets its own AI analysis, market types and strategy templates. Tap a sport to see what's covered.

17 sports supported

🏇

Horse Racing

AU, NZ, GB, IE, FR, US, ZA, AE & SA meetings

44
templates
Yes
in-play
AI
sport-tuned
Markets
WinPlaceEach WayForecastReverse ForecastMatch BetWithout FavAnte PostBSP
How it works

From live odds to placed bet in seconds

Every market runs through the same eight-step pipeline — automatically, around the clock.

  1. 01

    Live odds

    Streaming · 1s

    Prices stream from Betfair Exchange with one-second updates, so every decision starts from the market as it is right now.

  2. 02

    Form & race cards

    Form data

    Recent form, ratings, jockey and trainer, course-and-distance record and days since last run — pulled in wherever race-card data is available.

  3. 03

    Expert research

    Opt-in research

    Switch on web research per strategy and BetGen gathers tipster consensus in the background — it never holds up a bet.

  4. 04

    Model ratings

    Racing & greyhounds

    Betfair's published model ratings are blended in for supported racing and greyhound markets as an independent second opinion.

  5. 05

    Market signals

    Steam & drift

    Steamers, drifters, overround and liquidity are tracked continuously to spot where money is moving.

  6. 06

    AI analysis

    Confidence · EV

    A sport-specific AI scores every selection for confidence, win probability and expected value — then shows its reasoning.

  7. 07

    Strategy filter

    Your rules

    Your strategies apply your rules — odds bands, confidence thresholds, market filters and staking — with optional re-analysis just before placement.

  8. 08

    Execute & settle

    Sim or live

    Bets go to the exchange in simulation or live mode, trades are monitored, and every result is settled into your P&L net of commission.

70-second demo

See BetGen in action

Turn the sound up — this is the whole platform in a little over a minute.

Platform

Everything you need to bet smarter

Research, strategy, execution and review in one place — so you spend time on ideas, not spreadsheets.

AI analysis tuned for each sport

Every selection is scored for confidence, win probability and expected value using form, live prices, market moves and optional expert research — with the reasoning shown, not hidden.

// Iron Duke · Win · 4.20
confidence: 0.82
probability: 0.31
expected_value: +14.2%
signal: "STEAMER"
verdict: "BACK"

207 strategy templates

Back, lay, scalp, swing and dutch across every sport. Customise any template — or describe an idea and let the AI strategy builder draft it for you.

AFL AI Value Bet
Big Field Handicap Layer
Lay the Draw
Tennis Steam Follower
Greyhound BSP Value
High Liquidity Festival Scalper
Cricket AI Value Bet
Football Dutch Home & Away
Golf Steam Follower
GH Lay Drifters Mid Odds
Basketball Over Points – High-Tempo
Each Way – Outsider Value
Lay BTTS Yes
Rugby League Steam Follower
Without Fav – AI Value
Small Field Specialist
AFL AI Value Bet
Big Field Handicap Layer
Lay the Draw
Tennis Steam Follower
Greyhound BSP Value
High Liquidity Festival Scalper
Cricket AI Value Bet
Football Dutch Home & Away
Golf Steam Follower
GH Lay Drifters Mid Odds
Basketball Over Points – High-Tempo
Each Way – Outsider Value
Lay BTTS Yes
Rugby League Steam Follower
Without Fav – AI Value
Small Field Specialist

Smart alerts

Know the moment a bet is placed or settled, by web, push or email — plus daily and weekly summaries of how every strategy is doing.

Bet matched · Iron Duke @ 4.20
Daily summary ready

Backtest & optimise

Replay any strategy against past markets, then let the optimiser sweep the settings and suggest tighter filters.

Bankroll protection

15 staking methods from flat % to Kelly, daily loss limits, max-bet caps, a live exposure view and a one-click kill switch.

Daily loss limitA$32 / A$50

Exchange trading tools

Back-to-lay and lay-to-back scalping, swing trades with tick targets, back or lay dutching, and Betfair SP bets.

BACKLAYSCALPDUTCH

Ask your data anything

AI chat across strategies, bets, analytics and reports — plain-English answers.

Which strategy did best on wet tracks?
Lay Drifter Pro — ROI +11.4% on Soft/Heavy.

Analytics that explain your edge

Live P&L net of commission, ROI by strategy, sport, country and side, odds-history charts and cross-sport reports — exportable to PDF or Excel.

Simulation & live together
Prove a strategy in sim while others run live.
Community leaderboard
See how strategies stack up across BetGen.
18 languages
Including right-to-left, in dark or light theme.
Secure by default
Two-factor sign-in and encrypted Betfair sessions.
Try the maths

Is it a value bet?

BetGen runs this check on every selection, every time. Move the sliders to see how price, probability and Kelly staking fit together.

Edge calculator
4.20
31%
A$1,000
Probability check
Market implied23.8%
Your estimate31.0%
Expected value
+25.2%
per dollar staked
Suggested stake
A$42
4.2% of bankroll
Value bet ✓

Educational illustration only — not betting advice. Probability estimates can be wrong and you can lose money.

Strategy marketplace

Built a winner? Keep 80%.

List strategies that meet the eligibility bar as free, a one-time sale or a monthly rental. Buyers see verified performance before they commit; your configuration stays hidden.

  • Verified stats
    P&L, ROI, win rate and equity curve
  • Your edge stays private
    Renters run it, never see the rules
  • Badges & reviews
    Auto-awarded and from real subscribers
Earnings estimator
A$29
40
You'd earn per month
A$928
Gross A$1,160
Platform fee (20%) A$232

Illustrative only. Actual earnings depend on demand and listing eligibility.

AI Value Hunter
🏇 Racing+18.4% ROI★ 4.8
A$29/mo
ProfitableBattle tested
GH Place Specialist
🐕 Greyhounds+22.7% ROI★ 4.9
A$49
ConsistentLow risk
Lay the Draw Pro
⚽ Football+12.1% ROI★ 4.6
Free
High ROI

Example listings with illustrative figures

FAQ

Questions, answered

No. Your 14-day free trial runs in simulation mode with real markets and real AI analysis — bets are simulated, so nothing is at risk. Connect a Betfair account only when you're ready to go live.

More answers on the pricing page — or ask us directly.

Smarter bets, automated.

Start in simulation mode with 17 sports and 207 templates. No Betfair account, no credit card — go live only when you're ready.

Start your free trial See pricing

14-day free trial · No credit card · 18+ only